FUNDRAISE strategy
Raise In Less Time, With Better Terms
We support founders and fund managers through capital raises.
Sierra Peterson
"Your work has significantly accelerated our fundraise."
Ramsey Hamady
“I trust them the way I trust a great board member—deeply, and fully, with clarity on what’s important.”
David Mackanic
“General Proxy dramatically accelerated our fundraising process. They helped close our round sooner than we thought possible.”
Mike Annunziata
“Trusted, discreet, and deeply effective. Everyone I respect works with them.”
Cindy Taff
"Working with General Proxy was a game changer for our raise."
Nate Loewentheil
“Hiring General Proxy was one of the best decisions I’ve made since founding Commonweal Ventures.”
Tim Wang
"They sit in that rare seat between operator and strategist. They advise like insiders and execute like partners."
Damien Dwin
“Critical in helping me communicate the necessity of an entity like Lafayette to the world."
Adam Lawrence
"The team are shepherds for turning your story into capital."
Adam Dawkins
“They're the only firm I'll work with and recommend that all of my portfolio companies use them as well.”
Our Services
Startup Fundraise
Advisor to CEO in preparation for fundraise. Business audit, narrative/storytelling and design, investor identification, process guidance and term sheet evaluation.
GP Fund Raise
Advisor to Managing Partner or IR team in preparation for fundraise. Fund audit, narrative/storytelling and design, investor identification and process guidance.
Allocator Advisory
Advisor to allocator investment team on new investment programs. Understand market of opportunities, source and evaluate managers or companies in specific thesis areas.
Select Clients
Seed-to-Series C Startups
Venture Funds & LPs
Ready to raise?
We work with a small number of firms at a time. If you're preparing to raise, please reach out early.